A phenomenon that’s worse than shrinkage, Big Leakage occurs when online retailers onboard their products onto large marketplaces. A huge percentage of these products never go ‘live’ due to various technical reasons and hence, get shifted to an area called the unnavigable shelf. The products that get shifted to the ‘unnavigable’ section are not visible to buyers on the marketplace. There is a huge amount of effort that goes wasted in this process, especially on the e-tailer’s side. A huge dent gets formed on the e-tailer’s gross merchandise value (GMV) for creating a product page that’s invisible throughout.

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