Improve your conversion to sale. Optimize your site navigation and site search to improve product findability and give users an enhanced shopping experience with Lumina Datamatics’ Cataloging Services.
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Data that covers the key attributes of a product gives visitors all the information they need to make an informed purchasing decision. This increases your page stickiness, as users need not visit another website to get additional information about the product. In addition, clear and comprehensive data helps decrease product returns, saving precious time and unnecessary expenditure.
Ensuring the accuracy of data helps build trust and credibility. If your product data is correct, visitors will rely on your site for information as well as recommend it to others. Existing customers will translate into new visitors, helping you create a loyal customer base. Besides, accurate data empowers visitors to make precise purchase decisions, minimizing product returns.
Well-structured data enables you to optimize site navigation and site search to improve your product findability. The customers can easily slice through a multitude of products by their attributes and find what they are looking for. The easier your products are to find, the higher are the chances of conversion to sale. A smart search functionality, which is built upon a layer of product attributes, gives visitors relevant results and improves the probability of conversion to sale. Moreover, intuitive site navigation enhances user experience, compelling buyers to revisit your site.