Technology

Publishing has always been an intuition-driven industry that depended on intermediaries to connect with its customers. However, with the surge in the volumes of digital content and the rise of self-publishing, it has become crucial for publishers to directly reach out to consumers. Publishers are now looking to generate revenue from all possible streams, and acquire and retain customers.

But before you decide to directly connect with your audience, you need to know your consumers and their preferences. Understanding your customers’ needs will enable you to deliver personalized content.

Our big data and predictive analytics offerings answer questions such as:

• What kind of genres do your readers like?
• What are your consumers’ buying habits?
• Do they only buy books by certain authors?
• What are people belonging to a particular region reading?
• What books do people of a particular region prefer?
• What books do people of a particular age group prefer?

We enable publishers like you to manage the large volumes of structured and unstructured data that is generated. The acquired data is processed and effectively delivered through reporting, dashboarding, ad hoc queries, MS Office Integration, and more. Our range of analytical tools including Predictive Modeling and Data Mining, Scorecard and Machine Learning will help you analyze the processed information.

So, leverage Big Data and Analytics to make smarter editorial decisions, provide personalized content that appeals to your consumers and increase your ROI.

Just as you cannot build a great building without a strong foundation, you cannot create a great website without a robust platform. At Lumina Datamatics, we collaborate with major service providers to offer a wide range of solutions based on open source as well as proprietary technology.

Besides providing the required technology and maintenance support, we also offer responsive front-end design services and taxonomy optimization.

Open Source Technology

Establish a connection with your audience, build relationships, and deliver engaging, personalized content to increase ROI. Open source software such as Magento, Drupal, Life Ray enable you to do all this and much more.

With Lumina Datamatics’ wide range of open source technology, you can choose a code that meets your requirements and customize it. Leveraging open source is cost-effective, ensuring that investments can be directed to more critical business functions.

Making your audience a part of your project sparks their interest and grows your customer base. So rather than directly trying to attract customers, you are creating a community of people who interact with each other, brainstorm, and share knowledge. This model not only preserves all your works for a longer time but also results in greater conversions to sale.

Proprietary Technology

Lumina Datamatics partners with proprietary service providers including Oracle ATG, IBM WebSphere and Intershop to provide independent and more controlled platform solutions. You can integrate the operations of multiple touch points from a central location, giving you complete control. Besides, these highly flexible and scalable solutions enable you to deliver a personalized buying experience to attract and engage the interest of your shoppers.

Another major advantage of leveraging proprietary technology is that it offers a true omnichannel experience. Your consumers browse through various online stores using their laptops, desktops, tablets and smartphones, all the while expecting a seamless shopping experience. Our platform solutions ensure that regardless of the device they use, your consumers will get a consistent experience.

Taxonomy Optimization Services

With every passing year, the number of books published is rising exponentially. It is estimated that nearly 1 million new titles are published annually, and a large chunk of this is from the self-publishing industry.

Your readers are lost in this vast ocean of information, as they search for high-quality reading and reference material. You can make the search and discovery process easy for your readers by creating a structured taxonomy.

Making your content easily accessible and discoverable is the first step towards giving your visitors an enhanced user experience. Moreover, a well-organized and optimized taxonomy facilitates on-site navigation, which makes it easy for readers to browse through your content.

Lumina Datamatics not only creates taxonomy structures but also offers Migration Services to ensure the seamless and flawless integration of your existing taxonomy structure. So, improve discoverability and delight first-time visitors with structured data, and they will keep coming back for more.

Publishing is never a one-man show. It is the collaborative effort of various professionals with different roles and skills. Effectively managing a range of responsibilities and communications is a daunting task, especially when the volumes are high.

Lumina Datamatics offers an intelligent and comprehensive workflow automation system to help you manage and control various publishing in an efficient manner. We offer a slew of functionalities that will empower you to automate and streamline the entire system.

Utilize our built-in automation tools and quality control processes to ensure that the flow of the project adheres to the preset rules and timelines. This system ensures greater visibility at every stage of the project, thus preventing any possible process violations.

The workflow also includes a project monitoring system that provides real-time visibility and complete control at a process level. You can access specific projects on the monitoring system using your unique login and password. So, manage your publishing process more efficiently to eliminate bottlenecks, ensure equal work allocation, save time, and more importantly, work toward common business objectives.

The changing digital landscape of the publishing industry is compelling traditional publishers to evolve as well. Publishers are looking to develop proprietary software that can make their processes more efficient and improve profit margins.

Whether you wish to design, publish or convert e-books and other digital content, Lumina Datamatics has a gamut of software offerings to cater to your every publishing need. We develop white label applications for various needs, right from authoring to production and delivery.

We understand that one size does not fit all. So all the software we offer is customizable to suit your requirements. Keeping in mind your business goals, our IT Consulting Services will help you find the best fit for your organization.

Leverage the latest technology to increase your profit margins and stay a step ahead of your competition.