Role of Content in the Omnichannel Era

Role of Content in the Omnichannel Era

Driving sales in the omnichannel era is not easy. Your competitor is everyone, right from the grocer next door to China’s AliExpress. Moreover, the use of multiple shopping channels has made it challenging to offer customers a seamless experience. So, how to attract visitors, engage their interest, and increase your conversion to sale? Pavel Zaslavsky, e-commerce expert and strategic advisor to Lumina Datamatics, tells you how.