Unfriendly taxonomies play a pivotal part in creating an unwarranted customer experience leading to higher bounce rates & negligible conversions. Conversely , the objective of a friendly taxonomy solely lies in ensuring that every item has one correct categorization while being–‘Mutually Exclusive & Completely Exhaustive’ (MECE). A friendlier taxonomy will help your customers to find what they are looking for and would guarantee a richer shopping experience.

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